Ballard Spahr, Philadelphia — Digital Marketing Coordinator

June 2017 – Present

  • Responsible for the coordination and execution of the firm’s podcast
  • Conducts quantitative and qualitative analysis of marketing email campaigns, website, and social media to report trends, reveal opportunities to optimize communication strategies and uncover potential business development opportunities
  • Formats and manages the sending of electronic communications using the Firm’s email campaign management system, Vuture, and posts communication-related content to the web site using the Firm’s website content management system, Sitecore, ensuring adherence to protocols and best practices for quality control
  • In collaboration with Data Quality and Analytics Specialist, conducts quality control clean-up activities such as identifying and reconciling duplicates, removing bounce-backs and other bad data, and identifying incomplete information on individual contact records; conducting follow up as necessary
  • Develops and maintains strong working relationships with marketing and communications staff, Legal Administrative Assistants and Attorneys to collaborate on electronic communications, data quality and analytics, and related projects
  • Supports other marketing technology projects as needed, and other duties as assigned; Supports Firm’s blogs, social media, video, website and marketing technology projects as needed, and other duties as assigned

Ballard Spahr, Philadelphia —Business & Finance Marketing Assistant Tech/Comms

October 2015 – June 2017

  • Executed the tasks required to produce and distribute the daily electronic client communications such as legal alerts and announcements for practice groups across the Business & Finance department.
  • Executed the task related to the production of webinars for practice groups across the Business & Finance department, including scheduling, execution, close-out and tracking/follow-up activities.
  • Assisted with the maintenance and development of Business & Finance mailing lists.
  • Conducted client, competitor and industry research for business development initiatives; issue reports using online subscriptions and other resources.

RatnerPrestia, Valley Forge — Marketing Associate

JULY 2013 – OCTOBER 2015

  • Coordinated all internal and external firm events.
  • Managed email marketing, website content and daily maintenance. Provided Social Media presence.
  • Responsible for design, utilization and maintenance of marketing collateral materials including, but not limited to, newsletter, announcements, biographies, firm brochure and reprints.


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