Digital Marketing Blog
AI & Marketing – Further Investigating GPT-3
-This content originally appeared as part of my Master's program coursework at Temple University UPDATE: In my original post, I postured that as AI becomes more and more integrated with marketing, I think it is going to allow us to become more strategic Looks like a...
I Can’t Unlock My Phone With This Mask On
Having trouble unlocking your phone, or using Apple Pay these days? Well if you are #maskingup, you know these minor inconveniences all too well. Masks are throwing facial recognition for a loop, and it doesn't just stop with your phone. Rockwell was right in 1984,...
Best Chrome Extensions for Digital Marketing
Google Chrome is one of the best browsers out there, not only because it’s fast, but because it has a library full of browser extensions to help you with everything from a to z. If you’re looking for tools to make your life easier, these extensions will be right up...
Top Questions About Digital Marketing
Using one of my favorite SEO tools, aHrefs Keyword Explorer, let’s take a look at some of the top ‘question’ keywords for digital marketing. What is digital marketing? It is how businesses communicate with their customers in an always connected world. Sure, businesses...
How to Learn Digital Marketing
If you're interested in digital marketing there are plenty of ways to learn the tools of the trade. There are countless digital marketing courses online, dedicated programs at university, groups, blogs, slack channels and more! With so many choices it can be hard to...
My Favorite Digital Marketing Podcasts
Podcasts are a great resource for all of your favorite topics. Digital marketers can gain valuable insight from industry leaders on a daily basis. These are 5 of my favorite podcasts for digital marketing.
6 Digital Marketing Skills to Master in 2020
In 2015 I wrote about some necessary skills for marketing. Three of those skills appear on this list as well. Some things in digital marketing don’t change over time, they just evolve. To keep up with the industry, here are 6 skills that I think you should master. CRM...
How I Ended Up in Digital Marketing
It happened by accident. Nearly a decade after graduating with a food marketing degree, I am now a digital marketing professional. I always had an interest in all things tech, which has greatly helped me as I’ve settled into this profession. It was May 2011:...
Necessary Skills for Marketing
Technology has changed a lot of things in our lives. It's made our personal lives easier and our business lives more organized. With all that change comes a new set of skills to learn. Marketers today need to know how to perform across a variety of mediums. From print...