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How to Learn Digital Marketing

If you’re interested in digital marketing there are plenty of ways to learn the tools of the trade. There are countless digital marketing courses online, dedicated programs at university, groups, blogs, slack channels and more! With so many choices it can be hard to know where to start. Digital Marketing is a multi-faceted industry and it is constantly evolving. If you’re just getting started, check out my post on the six skills for 2020 to help you select a topic. Once you have your north star, come back and get learning!

1. Experience

The best way to learn digital marketing is to get some experience. As of this writing, there are one thousand plus internships on Indeed. If an internship isn’t your style, head over to LinkedIn and check out the bevy of entry level roles they have (11k in the US as of this post). Experience is and always will be king in terms of learning. You get to see things put into practice and you get to learn from your mistakes.

2. Higher Education and Certificates

While plenty of universities have marketing undergrad programs, the move to solely digital marketing hasn’t been so widespread at least in the undergrad arena. There are plenty of Masters programs that are digital marketing focused (shout out Temple University for the Masters in Digital Innovation in Marketing). In addition to seeking out a masters, you can always go the certificate route. Search Engine Journal (SEJ) did a great roundup of the top certificates in digital marketing here.

3. Online Education

I should probably write a post on all of the different platforms in the online education space. To keep this short, I will say that The Next Web often runs great deals on course packs. They are usually hosted at Stackskills. One of my favorites on StackSkills is “The Complete Digital Marketing Course, Darragh Walsh.” You can also check out the multitude of courses offered on Udemy. You can also find nearly any how to ______ in digital marketing on YouTube.

4. Read

The digital marketing industry is always evolving. The best way to stay on top of the trends is to read. Books, blogs, magazines. Don’t Make Me Think, Steve Krug, is one of the best web usability books. They Ask, You Answer, Marcus Sherdian, is another great read. There are plenty of digital marketing blogs out there. Kuno Creative laid out 33 of the top choices to help get your bookmarks started.

5. Listen

Podcasts are the trending platform in 2020. Whether you listen on Apple Podcasts (don’t its a bad app), Spotify, Overcast, Stitcher, so on and so forth, there are endless options in the digital marketing space. One of my favorites is Marketing School with Eric Siu and Neil Patel. It’s bite sized and great for discovering new tools, and generating quick ideas to get your day started. Check out some of my other favorites here.

BONUS: Reddit is a great resource. Check out this awesome site: https://lookingformarketing.com/resources/on/getting-started-with-digital-marketing/

Photo by JR Korpa on Unsplash

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