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Foursquare Splits into Two Apps

Aug 20, 2014Uncategorized0 comments

Over the weekend I attended Luke Bryan: That’s My Kinda Night Tour at Lincoln Financial Field. Upon entering the gates, I did something I normally wouldn’t do. I left my phone in my pocket. Why? Because I no longer had the means to share where I was because foursquare split into two apps. 

I am looking at you Foursquare. What happened to us? Trust me it’s DEFINITELY you, not me. This relationship used to work seamlessly. I would let you know where I was when I got there and you would tell all of my friends. We had a great thing going! Then one day you changed. One day you asked me to download Swarm. I thought things were great, but I guess not and we had to part ways. Now you’re just somebody that I used to know.

For those who don’t know, Foursquare recently split into two apps. Swarm and Foursquare. To break it down, Swarm will retain the check-in capabilities of the old Foursquare. Foursquare will be rebuilt to become more like Yelp!. Understandably Foursquare would want to compete with Yelp!. With so much user location data stored on it’s servers its an easy arena for them to compete in. But was this really the best way to go about doing it?

Let’s look at the other side of the coin. What are the reasons Foursquare thinks this is a good idea. According to their research, engagement in each app is more than it has ever been in Foursquare alone. Foursquare believes that each side of the app was holding the other back. I wonder if they could have incorporated it differently.

To me this seems like common sense but if you have something good going, DON’T ask your customers to abandon ship. Instead ask your customers what they want. Foursquare can tell us to be patient all they want, but that isn’t how things work nowadays. Instant gratification is the name of the game, and the more time it takes for Foursqaure to figure itself out, the less likely we are to get back together with it. It will be interesting to see what happens with Swarm and Foursquare down the road. Only time will tell I suppose, but I for one will not be using either app. We Are Never Ever Getting Back Together Foursquare…..Ever.

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