by danmartin42 | Aug 16, 2021 | Digital Marketing
I’ve been reading a lot of Google Search Central lately. It’s not the most exciting read on the web, but it certainly helps me stay sharp in the SEO game. As I read the documentation, some things screamed UX to me. Topics that we have touched on in class...
by danmartin42 | Jul 31, 2021 | Digital Marketing
I am a dark-mode person. Honestly, I don’t know how we lived without it for so long. When I briefly encountered the words “dark patterns” in some recent UX research, I thought that meant designing for dark mode. Not quite. Dark Pattern UX Design is...
by danmartin42 | Feb 18, 2021 | Digital Marketing
Clubhouse is the new hotness in the social media world. The audio-only app has exploded over the past few months. To get you up to speed, check out Gary V’s dish on the app. I think it’s a fantastic app. But I wonder, what’s next? I’m sure over...
by danmartin42 | Dec 10, 2020 | Digital Marketing
With 2020 nearly in the rearview, it is time to look ahead at the digital marketing tools that will help grow your business in 2021. Below are the five tools I think are the pillars of any digital marketer’s toolkit. The bread and butter, if you will. Google...
by danmartin42 | Nov 28, 2020 | Digital Marketing
Data visualization is all the rage. You may also know it by another name, business intelligence. It’s helping companies like yours grow every day. This excellent post by Supermetrics details how marketers can use data viz to improve communication. But how do you...
by danmartin42 | Nov 27, 2020 | Digital Marketing
Google Analytics 4 (GA4) is here. If you haven’t already switched, what are you waiting for?!? Google gives us a handy little option for upgrading to GA4 in the admin section of Google Analytics. Now upgrade does not mean that your data will transfer over to the...
