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Digital Marketing Blog

Peloton and the Search for Information

Peloton and the Search for Information

I am in the Peloton cult now. My new building has a unit and it’s glorious, I don’t want to live without it! Our recent class got me thinking about the intersection of this fitness marvel and our coursework – we discussed the search for information in class recently....

Second Screen Sports

Second Screen Sports

-This content originally appeared as part of my Master's program coursework at Temple University Over the past few weeks, we have been discussing mobile and how important it is as (often) the first channel for many of our customers. According to Hootsuite, there are...

UX for SEO – Tips from Google Documentation

UX for SEO – Tips from Google Documentation

I've been reading a lot of Google Search Central lately. It's not the most exciting read on the web, but it certainly helps me stay sharp in the SEO game. As I read the documentation, some things screamed UX to me. Topics that we have touched on in class that I never...

Dark UX Cookie Consent Bars

Dark UX Cookie Consent Bars

I am a dark-mode person. Honestly, I don't know how we lived without it for so long. When I briefly encountered the words "dark patterns" in some recent UX research, I thought that meant designing for dark mode. Not quite. Dark Pattern UX Design is functionality...

Why? – The Most Important Question in Marketing

Why? – The Most Important Question in Marketing

Would you set sail without a compass? Would you move without researching? Would you climb Everest without a guide? Would you drive without Google Maps? OF COURSE NOT!!! Don’t be ridiculous. Why do companies decide it is okay to spend money on campaigns, billboards, technologies, etc., without a “why.” Without a real reason.

What’s Next for Clubhouse? 5 Predictions

What’s Next for Clubhouse? 5 Predictions

Clubhouse is the new hotness in the social media world. The audio-only app has exploded over the past few months. To get you up to speed, check out Gary V's dish on the app. I think it's a fantastic app. But I wonder, what's next? I'm sure over the next few years...

Digital Marketing Tools for 2021

Digital Marketing Tools for 2021

With 2020 nearly in the rearview, it is time to look ahead at the digital marketing tools that will help grow your business in 2021. Below are the five tools I think are the pillars of any digital marketer's toolkit. The bread and butter, if you will. Google Analytics...

Data Visualization Tools for Marketers

Data Visualization Tools for Marketers

Data visualization is all the rage. You may also know it by another name, business intelligence. It's helping companies like yours grow every day. This excellent post by Supermetrics details how marketers can use data viz to improve communication. But how do you do...