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Digital Marketing Blog

UX for SEO – Tips from Google Documentation

UX for SEO – Tips from Google Documentation

I've been reading a lot of Google Search Central lately. It's not the most exciting read on the web, but it certainly helps me stay sharp in the SEO game. As I read the documentation, some things screamed UX to me. Topics that we have touched on in class that I never...

Dark UX Cookie Consent Bars

Dark UX Cookie Consent Bars

I am a dark-mode person. Honestly, I don't know how we lived without it for so long. When I briefly encountered the words "dark patterns" in some recent UX research, I thought that meant designing for dark mode. Not quite. Dark Pattern UX Design is functionality...

Why? – The Most Important Question in Marketing

Why? – The Most Important Question in Marketing

Would you set sail without a compass? Would you move without researching? Would you climb Everest without a guide? Would you drive without Google Maps? OF COURSE NOT!!! Don’t be ridiculous. Why do companies decide it is okay to spend money on campaigns, billboards, technologies, etc., without a “why.” Without a real reason.

What’s Next for Clubhouse? 5 Predictions

What’s Next for Clubhouse? 5 Predictions

Clubhouse is the new hotness in the social media world. The audio-only app has exploded over the past few months. To get you up to speed, check out Gary V's dish on the app. I think it's a fantastic app. But I wonder, what's next? I'm sure over the next few years...

Digital Marketing Tools for 2021

Digital Marketing Tools for 2021

With 2020 nearly in the rearview, it is time to look ahead at the digital marketing tools that will help grow your business in 2021. Below are the five tools I think are the pillars of any digital marketer's toolkit. The bread and butter, if you will. Google Analytics...

Data Visualization Tools for Marketers

Data Visualization Tools for Marketers

Data visualization is all the rage. You may also know it by another name, business intelligence. It's helping companies like yours grow every day. This excellent post by Supermetrics details how marketers can use data viz to improve communication. But how do you do...

I Can’t Unlock My Phone With This Mask On

I Can’t Unlock My Phone With This Mask On

Having trouble unlocking your phone, or using Apple Pay these days? Well if you are #maskingup, you know these minor inconveniences all too well. Masks are throwing facial recognition for a loop, and it doesn't just stop with your phone. Rockwell was right in 1984,...

Best Chrome Extensions for Digital Marketing

Best Chrome Extensions for Digital Marketing

Google Chrome is one of the best browsers out there, not only because it’s fast, but because it has a library full of browser extensions to help you with everything from a to z. If you’re looking for tools to make your life easier, these extensions will be right up...