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Hello, I’m Dan

digital marketing consultant

About Me

I am an experienced digital marketer, freelance digital marketing consultant, and aspiring data scientist. AKA a nerd, who also likes marketing. 

My Story

Check out how I got into the industry

Experience

Check out my resume

my blog about digital marketing

UX for SEO – Tips from Google Documentation

UX for SEO – Tips from Google Documentation

I've been reading a lot of Google Search Central lately. It's not the most exciting read on the web, but it certainly helps me stay sharp in the SEO game. As I read the documentation, some things screamed UX to me. Topics that we have touched on in class that I never...

Dark UX Cookie Consent Bars

Dark UX Cookie Consent Bars

I am a dark-mode person. Honestly, I don't know how we lived without it for so long. When I briefly encountered the words "dark patterns" in some recent UX research, I thought that meant designing for dark mode. Not quite. Dark Pattern UX Design is functionality...

Why? – The Most Important Question in Marketing

Why? – The Most Important Question in Marketing

Would you set sail without a compass? Would you move without researching? Would you climb Everest without a guide? Would you drive without Google Maps? OF COURSE NOT!!! Don’t be ridiculous. Why do companies decide it is okay to spend money on campaigns, billboards, technologies, etc., without a “why.” Without a real reason.